You know I have read all of the comments about the "new call sign" and I am at a loss as to what difference this makes. I watch the news every day about airlines that have been lost due to the cost of operating, the cost of high fuel etc. I have had many friends in the past 25 years that bust their tails on the ramp, or at the ticket counter assisting and making a difference so that they could proudly go to work the next day. Many of you have also had some friends fall into the unemployment line due to an airline closing its doors, or being swallowed up by a merger, ie TWA, Western, Pan Am. The bottom line here in not which call sign is used, its what kind of service we give our customers, both internal and external that matters. The industry is going through a bad time and I for one feel we all need to give our best so that we dont fall by the wayside. In the long run, what we do today affects us tomorrow.