New US commercials

[700UW]

Well their mold must be doing something correct.

Highest Unionized Airline, Highest Paid employees, carries more passengers domestically then any other airline and not to mention the fact they have made a profit for over past 30 years straight.

 

[MarkMyWords]

Exactly. Plane was less than half full and it took as long to board as a full aircraft US Airways aircraft. Very ineffecient IMO.
Maybe your boarding experience was okay. It's common sense if you allow passengers to board however they want it breeds ineffeciency. It's a SWA policy that just doesn't fit their mold IMO. Now that being said they are still the model of a well Airline that most envy.

Eric...

There has to be something to the mass boarding. Isn't it NW that is talking about allowing mass boarding versus boarding by rows. In their studies, they were able to board a flight faster.

 

[az_wild727]

I really liked the "transformation" music we had made for us... there was one for "latin" "europe" "traditional" and i think "carrib"...

too bad they dumped it.

do you have the link to the latin europe and carrib versions? What do you mean exactly that there were diff versions. Do tell, it is really interesting!

 

[desertgal]

There should be a whole media blitz! But as someone posted earlier, HP wasn't good at spending it's money on TV ads. Hopefully that will change with these new commercials.

No, it won't change.
That is not our marketing philosophy.
The question of Why don't we see more of our ads, we see WN everywhere?
Has been directly answered in the past by mgmnt.
They prefer to spend their energies/$$ making sure we are front and center at the point in time when the pax actually makes the ticket purchase. ie; the internet.
They are not concerned with advertising when the customer is vegging on the couch watching a sporting event with no travel plans even formed yet.
HP does not and will not spend much money on a large campaign.
You may see the commercials occasionally if you live in a hub.

 

[US1YFARE]

They prefer to spend their energies/$$ making sure we are front and center at the point in time when the pax actually makes the ticket purchase. ie; the internet.

Oh, and what a job they are doing with the internet Dessertgal

 

[Dorf]

No, it won't change.
That is not our marketing philosophy.
The question of Why don't we see more of our ads, we see WN everywhere?

They prefer to spend their energies/$$ making sure we are front and center at the point in time when the pax actually makes the ticket purchase. ie; the internet.
They are not concerned with advertising when the customer is vegging on the couch watching a sporting event with no travel plans even formed yet.
HP does not and will not spend much money on a large campaign.

And WN advertises and has a superior website/internet presence, and still makes $$$.

 

[USFlyer]

And WN advertises and has a superior website/internet presence, and still makes $$$.

FWIW, Southwest has the worst looking web site among all the major carriers, in my opinion anyway.

 

[trvlr64]

FWIW, Southwest has the worst looking web site among all the major carriers, in my opinion anyway.

I'll agree it isn't the snazziest looking airline website, but it works! And that's all that matters today.

 

[tadjr]

I've quite often seen US ads on various online travel websites and on other semi travel related sites such as weather.com. Checking out how the weather is going to be while planning a vacation and there is US sitting on the side.

 

[PA18]

As a subscriber to the MLB and NHL premium TV packages, I get to see a lot of out-of-market games during the baseball and hockey seasons.

I am absolutely amazed by the number of commercials that Southwest runs inside those programs; like, every half-inning or every TV timeout.

I don't watch other commercial TV -- I recently saw a television programming executive quoted as saying that US commercial television is aimed at an audience with an average of a sixth-grade education; judging by some of the promos I see during ball games, I believe it -- but I don't recall seeing Southwest ads on other programs, such as World News Tonight.

I'm guessing that Southwest prefers a more targeted regional advertising approach, and obviously is going after the aforementioned Joe Sixpack vegging on the couch watching the Cubs lose again.

And their name is all over many ballparks and arenas in each of the major leagues (and many minor leagues, too).

What I don't understand is, why do they even bother to spend so much dough to advertise? It isn't like they need to.

God knows, they get plenty of free exposure from an ever-fawning media. And wherever they fly, people flock to them. (And believe me, I mean that as a compliment to the way they run their airline.)

I guess Southwest thinks it's important to keep their name out there, even while their business is a raging success.

Perhaps the new US Airways ads are designed to be placed on, say, CNBC, as opposed to the "Southwest Airlines Goal Cam".


(Hey, what the heck kind of engines are on those Airbii in the ads? They sound like F-16's.)

 

[trvlr64]

And their name is all over many ballparks and arenas in each of the major leagues (and many minor leagues, too).

What I don't understand is, why do they even bother to spend so much dough to advertise? It isn't like they need to.

"You need to spend money to make money" comes to mind.

Think about it. Their name is plastered everywhere. WHY? To remind people of where to spend their money for travel. Plain and simple advertising.

How clever of them also to have the "DING" on your PC. I know I have it. Although I won't fly SWA anymore I know that everytime I hear that "DING" on my computer I go and look at what travel specials they are offering. Then I go to US and UA websites to compare. Very ingenious of them (SWA).

I was reading on Flyertalk a very funny comment by a poster there.....to quote SOBE ER DOC......As for the commercial spots...I think they're rather uninspired. They don't speak to me. They don't excite me. They certainly don't make we want to run out and buy a US ticket. They are dull.

Look at AA's "we know why you fly" campaign and WN's *ding* "you're free to move about the country." These are fun and have succeeded in branding their respective airlines. The commericals support the overall branding of the airline and are memorable. The US commercials make me want to overnight some ice cream to my lawyer's pet chinchilla.

I got a good laugh out of that.

 

[TheLarkAscending]

The US commercials make me want to overnight some ice cream to my lawyer's pet chinchilla.[/b

I got a good laugh out of that.

That is funny! I will agree that they are rather dull and uninspiring. Aw, :wacko: does that mean I'm a naysayer? 🙄 Absolutely not! Actually, it really means that I'm an educated consumer that tends to retain the information and branding conveyed through creative, and oft times, humorous advertising and tosses aside the ho-hum, lackluster, wasting-my-time ads...that is when we all get up to get a beverage.

 

[EMBFA]

OK I really liked those.And I dont really like the new paint job, but I really liked it in the commercial.... The new music is nice. I actually got chills watching those! They need to show them in the east hub markets.

 

[dash8ter]

And you can bet that DL will be none to happy that Coca Cola is appearing in a US ad.

Interesting... the Coca Cola VP ad is now missing from the website...

 

[Barbell]

Interesting... the Coca Cola VP ad is now missing from the website...

That is odd. I'll have to check into it and see what happened. Can't promise that I'll be able to post the answer, though...