1. Include airport landing fee's, a percentage of terminal rental csots, and utility expenditure to each ticket. This way if the city want's to have jet service to their community, then the passenger will have to pay for it.
2. Make cargo, a huge priority other than just an after thought... Cargo can pay for an aircraft faster than passengers ever will...
3. Bring back "Ideas That Fly". Don't put a target number to reach and quit the program. Your best asset has, and always will be the front line employee. Besides, it's never a bad thing to find out if you can do something better, cheaper, and more cost efficient, even if it comes from a lowly flight attendant, mechanic, pilot or agent as opposed to managment who is supposed to be thinking of these things.
Just my opinion...