Why go out of your way to hear a work relative conversation to try to get a rise out of the employees because you can. All this because your are not know as a non-rev. sound like you have issues
I wasn't trying to get a rise out of an employee. I was using this very old experience (7+ years ago! on another airline, even!) to illustrate the point that a customer has a choice when it comes to picking an air carrier. If price and service is equal (or perceived to be equal or very similar) how do we get that customer to choose US? Value and PERCIEVED value. ( Southwest RARELY is the always the lowest price anymore; jetBlue is PERCIEVED to have better customer service )
Think about it. Why do you frequent a certain restaurant over another one if the same type, quality, and quantity of food is offered at the same price (or maybe more?) as another? It's your PERCEIVED VALUE of that experience. And whether you'll admit it or not, one of the reasons we rationalize paying more for the same thing, sometimes, is because we're treated better (more "special") by the service people working there -- they smile, they remember your name, they remember your favorite drink/order/color, or whatever. If you deny this, you're foolin' yourself. It's part of the human psyche to NOT want be one of the masses, but to be recoginized as important or special. Industry jargon or not, every customer wants his/her experience to be "special" -- to be elevated above the masses -- why do you think people that haven't earned them ask for upgrades, why do think people try to carry more on board then allowed, heck, why do you think coach class pax try to use the F/C lav??? They want a unique and SPECIAL experience! It's part of our psychological nature and undeniable.
If you don't want to make your customers feel wanted, needed, appreciated, or frankly, special, than maybe you should reconsider being part of a customer service oriented business.