Airtran calls it Business Class--when people here business class rather than FC, they should know that it is not a product comparable to other carrier's FC. But, you know what LCC#1, it's not a bad idea to sell it as Enhanced Economy--bet you would sell more tickets with that name--business travelers would buy tickets because their clients and companies would not see an F fare.f Obviously, the fare would have to be reduced to levels lower than the UA or AA or DL fares (even lower than QUP or YUP fares that the other carriers offer). It probably could be a little more than the Airtran biz ticket price because US currently offers more amenities in FC than Airtran in my opinion--not much, but some. Maybe they should even charge the same as Airtran and try to win over Airtran customers.
I always said that they should get creative with the fare codes so that people could purchase seats in FC and still submit them.
Once US defines who they are, they will be in a better position with their customer base and financial state.