KCFlyer
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- Aug 20, 2002
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PineyBob said:Bottom Line KC is this. In Survey after Survey regardless of your feelings or mine, IF ALL other things are equal it's the FF program that becomes the differentiator for the VFF.
Being alble to influence core customers with a program that is a money maker stand alone (As you pointed out FF programs take in more money than their dead cost) is a pretty sweet deal for the airline.
US sold under 1,000 F/C tickets to LAS the entire year of '03 so there is no down side to filling those seats with it's most loyal customers. Especially if it incents them to buy another ticket or 40 over the next calender year.
Your logic is similar to the failed logic used by BBB and Leo Mullins which cost their respective employers MILLIONS in lost FF revenue. Why do you think the lions share of the perks were restored?
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No, if FF programs went away, how many VFF's would quit travelling? YOu know, if it weren't for the FF programs, perhaps airlines would focus on SERVICE to differentiate themselves.
And...let's say that fare restructuring is on the way and they adopt a policy like Airtrans...very decent coach fare and a greatly reduced "business class" fare. I'd venture to guess that they'd sell fare more than 1,000 seats to LAS the first year they tried that. The seats were empty last year because US didn't really have LCC comptetion between PHL and LAS. Not only were the coach seats expensive, FC seats were exhorbitant. But if those fares came down, imagine the revenue they would generate.
As far as Delta...the perks were restored because nobody in the airline industry has the cajones to stick with something. Yep, there was an outcry by the FF members when Delta did it. Had they kept at it, those folks who enjoyed nonstop flights on Delta might have found that it just wasn't worth changing planes in Newark or Cleveland whenever they had to travel...and they would have returned. But...while Delta is indeed in financial straits, how much income has the DM program generated for US? Apparently those VFF's aren't getting the job done...no matter how loyal.