US1YFARE said:It seems that the fomer HP people just don't understand--no offense--but, you are not familiar with the product. The old US did a terrible job marketing, and despite this, people in PHL, particularly business people, know ENVOY. The name sticks and people know what it means. Even people who rarely fly, know what ENVOY means on US. I think it would be a big mistake to get rid of the name.
I don't like the generic way--and it seems that is what HP management likes--isn't their magazine the name of the airline--keep the Attache name. It does have meaning to people in the East.
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Botton line people will understand Business Class instantly... Envoy Class is not as recognizable.
:down: 