Yes, you're absolutely right. I don't pay for a First Class seat, I get the comp Elite upgrades. I expect reasonable FC service. Guess what? That's why I CHOOSE to fly US Airways.
I have a bazillion choices here in the Bay Area. I could choose to fly United, with a major hub and lots and lots of non-stop service. I could choose AA, with fewer non-stops but still a decent operation at San Francisco. I could choose Delta, I could choose any number of legacy carriers.
Instead, I choose to fly US Airways, with all of five non-stop destinations. I choose to put up with connecting at least once and sometimes twice. I choose to put up with PHL and 8F 757s and all the other things that aggravate US FFs because... 1. As I mentioned in my letter to About US, I have never gotten bad service from the front-line employees. Ever. Even with multiple issues relating to delays and cancellations, I've always had thoroughly professional, helpful and generally awesome CSRs, FAs, res agents and club reps. You all are the heart of this airline. 2. I like the PHX and LAS hubs, as I find them convenient and easy to use. 3. For us in the Bay Area, generally easy comped F upgrades, with reasonable F service (decent food, snack basket, etc.)
I don't expect UA or AA or CO F service. I don't even expect DL or NW F service. What I do expect is that they not keep making F service EVEN WORSE. Keep making it worse, and one of the three things making me loyal to US Airways starts getting sawn out from under. A two-legged stool ain't very stable.
I "pay" for that FC seat by giving every single mile of my air travel business to US Airways despite the fact that US is sometimes more expensive and almost always less convenient than competitor service. If they don't want that business, all they have to do is say so.